I had watched carefully as the carpenter measured out the space for our bookshelves. He was a small man – no taller than five feet – but he had no trouble imagining our bookshelves as six feet high.
I showed him some images on my computer of bookshelves and tv stands that I’d found online. He nodded, talked to Nisha in Hindi a bit and we agreed he would come back in one week. I asked him how much it would be. He calculated out each item – two bookshelves, one tv stand, and one entry table with shelves.
“Six thousand?” he said. This was less than $130 for four pieces of custom made furniture. I still couldn’t get over it- I keep getting shocked by the low cost of anything custom-made.
Our new bookshelves
Of course, he worked on Indian time and the bookshelves actually took two weeks to make. And he tried to apply a ‘gora tax’, attemping to raise the price to 8,000 rupees for no particular reason (we still paid him 6,000). But now, here they are — our bookshelves and tv stand made to the exact dimension of our space.
Yet while I marvel over my new bookshelves, I’m starting to realize that my love of all things ‘custom-made’ sets me apart from everyone else around me. Indians themselves place no premium on an item being custom-made. It’s a clear-cut case of ‘the grass is always greener’. Western people love custom-made items because they are exclusive – it implies that your item is special and probably more expensive. Indians, though, can have anything custom made. What they love is an imported item, or a well known brand (I’m going to pause here and say that I know this is a gross generalization. But it’s what I have observed for the most part).
I had initially found it interesting that most Indians suggested furniture stores for our bookshelves instead of using a carpenter. Every single suggested store carried expensive imported furniture. All we wanted was something cheap, since we’re only here for a year. But no one could fathom that we would rather have something custom made, even if it was cheaper. Nisha finally put us in touch with the carpenter she knew, but it was only after we’d driven around to various furniture stores.
And this attitude pervades into other items as well. When Daniel asked around his office about getting suits made, most people were shocked. Why would he want a custom made suit when he is from New York and can go to Bloomingdales or Macys? Why wouldn’t he want the brand? It was a shocking response to Americans who wish they could have a suit custom made to their exact measurements.
It’s also the same for women’s clothes. Expats run around looking for a great tailor to copy designs they see in magazines. Locals like to go to the chic Indian designer boutiques or the overpriced Western clothes in malls (although they will all get each item fixed by their tailor eventually).
It makes sense – you always want what you can’t have (or what other people can’t have). In my case, I’m just glad we’ve got our bookshelves. They may not be imported, but they surely fit right into our space.
Bagels and Lakhs 